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OK, so maybe you don't want to build a report off of Charlene Li's report YET... but I'd keep my mind open on the issue. A LOT of people decry the notion that measuring value in Social isn't feasible... but I don't buy it. Through stochastic models, perhaps, or other models, and assigning value to various elements enhanced by social media, you should be able to measure some of that intangible value in a company's valuation.
There's a post here that might be of interest: http://dragonsearchmarketing.com/blog/customer-reference-value - Posted by: dragonsearch Posted on: 07/21/09 You are currently: a Guest | Members login | Terms of Use
What do you think?
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