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- marketing for ecommerce retailers
- Smart online retailers (and others) should integrate all direct response advertising to encourage cross-channel shopping. Using targeted online or email campaigns which drive consumers to a specialized landing page which offers an in-store promotion, done well, encourages engagement and store traffic. Some of the marketing budget should be used to test a CPA (Cost-Per-Action) online or email campaigns. Since you pay only for the customers who actually purchase your product, its an excellent (risk free) way to test drive an integrated direct response strategy!
- Posted by: sueb@... Posted on: 05/07/09 You are currently: a Guest | Members login | Terms of Use
marketing for ecommerce retailers
sueb@... | 05/07/09
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