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- There's some related academic research on social commerce
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See
http://www.marketingpower.com/AboutAMA/Documents/JMR_Forthcoming/Deriving_Value_from_Social.pdf
Academic article forthcoming at the Journal of Marketing Research by Andrew Stephen (Columbia Business School, now INSEAD) and Olivier Toubia (Columbia Business School).
Disclosure: I'm Andrew Stephen. This research that we have done might be interesting to anyone who finds this zdnet article interesting. - Posted by: atstephen Posted on: 04/27/09 You are currently: a Guest | Members login | Terms of Use
There's some related academic research on social commerce
atstephen | 04/27/09
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RE: Are social networks the next-gen commerce, CRM hubs?
ianhendry | 04/27/09
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RE: Are social networks the next-gen commerce, CRM hubs?
keithprivette | 04/28/09
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RE: Are social networks the next-gen commerce, CRM hubs?
mariahlian | 09/06/09
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What do you think?
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