Wanted: ROI for internal app development

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Business Process and ROI

Aware the importance of the ROI is critical, but whether we measure the ROI correctly on correct focus is more critical. IT people keen on delivering automation instead of thinking about what can help business's sales, marketing, product design and many other more valuable fields. I have over heard people saying build business processes on business application can help improve ROI and actually many IT people have been working hard on this.


For sure, the automation on the business process is important (not critical from my point of view), but please don't over emphasize the business process's contribution to ROI. There?s no secret on business process, it is just put some tools together to save people time and have data into the system. Business process improves the efficiency and standardizes the procedure but it doesn?t help business very much. We always ask how to increase revenue, where is our competitor, why we failed, when to do what ? Obviously to answer those questions we need to jump out the business process and have eyes on information, knowledge and wisdom level instead of data or process level. It is not very helpful if a information management system or CRM system cannot answer critical business questions and help making correct business decisions. The owner of business especially small business need the business software or application more like a smart robot or assistant instead of a cold machine that only eat data and tight user to the business process.

Post from www.primeobjects.com Information Management System

Posted by: PrimeObjects   Posted on: 01/27/09 You are currently: a Guest | Members login | Terms of Use

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