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This is a critical issue for software developers as we move (again!) into a time when capital is tight and proof of ROI for investors is demanded. To survive in recessionary times, companies must spend as much time as possible doing tasks that are the most profitable. If you don't measure what you do, it is difficult to figure out what tasks/applications/people provide you the most profit, and which ones drain you of vital resources.
Basic business fundamentals will never die...they just get pushed into the closet every few years because they wear a blue suit, are not all that sexy, and don't get much media attention, but at the end of the day, they are often correct.
Long Live ROI. - Posted by: craighaney Posted on: 01/27/09 You are currently: a Guest | Members login | Terms of Use
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