The future of Blu-Ray? Watch porn

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This story overlooks significant facts about adult vs. mainstream

I don't know any producers of adult video but I do know the owner of a different type of direct to DVD movie studio and I have heard her commenting on the prohibitively high cost of replicating a Blu-Ray disk. So COST is a significant factor pushing the for-profit adult video producers away from Blu-Ray (another commenter is spot on to point out the extremely low cost of replicating standard DVDs).

Combine these facts with other adult-specific truths: That adult packaged media sell only a few thousand copies (porn is a 'what's new' kind of business) and with the fact that the for-profit adult industry producers have been FORCED online by their market largely tramping over there ahead of them to get the product for
free, and you have a clearer picture of why that part of the home entertainment industry may not be gung-go for Blu-Ray: They can't afford it, and packaged media like Blu-Ray and DVD are not where their market is shopping any more due to the ubiquitous availability of free product elsewhere (online).

The adult industry's ubiquity online is not a further example of for-profit porn leading the way in the adoption of a new technology as in the past, except in a forced de facto sense related to certain specific characteristics of the porn (as opposed to the mainstream video) market. Yes, adult may be at the cutting edge of online streaming/download monetization, but today, unlike in the past, other parts of the home entertainment industry will find that their part of the business differs from porn in much more than content. MARKET UPTAKE DIFFERENCES among various parts of home entertainment are becoming vastly more complex.

Just because pornography leads the way onto the web and shuns Blu-Ray does not mean the rest of the home entertainment industry is certain to follow. Yet that is what this article implies, and that is what the herd view of this industry is mooing. The home entertainment industry has become - and from now forward will remain -- far more complex than that.

Posted by: Scott Shuster   Posted on: 01/06/09  (Edited: 01/06/2009 @ 09:11) You are currently: a Guest | Members login | Terms of Use

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