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A lot more can be done in a chip to enhance copyright protection so the fact that the media and software producers haven't pushed in that direction yet is almost shocking. Its long been the ongoing theory that the sheer bulk CD and DVD disks are purchased in by the big producing companies makes the media the data is delivered on dirt cheap, putting the data onto the media with disks is a pretty damn cheap process in itself. To the producers, recordable optical disks are like crack, its such a perfectly profitable "high" they cant give it up. Chips will require a significantly more costly manufacturing process, so much so it will rob profit from the per unit cost.
But, as the media and software producers are so fanatically worried that illegal downloading is robbing them blind one might expect they would take the plunge and push as hard as a cross continent freight train to get the PC hardware manufacturers to assist in production of components that would make the chips work; DRM included.
But they haven't. There has also been some considerable discussion of why that might be. Most common opinion at this point is that as mentioned before the cheap cheap cost of recordable disks bought in massive bulk is just so incredibly alluring that the best solution profit wise would be if the current optical disk media could be somehow made DRM perfect. It cannot of course, it seems almost obvious why not in most respects but media producers have now gone to extraordinarily wicked means to try and make software based DRM work to the point where they almost want to take ownership of your computer if you want to use their product.
The second most popular theory of why they haven't started the chip based media/DRM delivery system is that they just are not sure enough that lack of sales due to downloading is significant enough to make the extraordinary time money and effort to make a switch to new tech would be worth it. For example; if the reason why not as many CD's sell as 20 years ago is that the music being produced on CD's is that much less appealing and results in less sales as a result of that, then the time money and effort would be wasted, and the significantly increased cost of putting media on a chip would just be profit loss.
Food for thought for sure. - Posted by: Cayble Posted on: 01/05/09 (Edited: 01/05/2009 @ 06:58) You are currently: a Guest | Members login | Terms of Use
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