Apple's ad spend almost a half-billion dollars

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RE: Apple's ad spend almost a half-billion dollars

"the ???I???m A PC??? and ???Without Walls??? campaigns haven???t really said anything worth noting."

The I'm a PC ads did say something worth noting. Paul Thurrott puts it nicely (emphasis mine):

"The more recent "I'm a PC" and "Windows: Life without Walls" ads are, perhaps, the most brilliant. In addition to directly positioning Microsoft's view of the Windows ecosystem, they also draw a nice parallel to the Apple ads, one that compares favorably to the other company's smug and condescending style. In Apple's ads, the PC is a stodgy, overweight, middle-aged guy. But in Microsoft's ads, as in real life, the PC is everyone, people of every age, race, religion, and background imaginable, doing great things every day ... with Windows. Unlike Apple, Microsoft doesn't have to ridicule the competition. It can simply point to all the great things people do with Windows instead. Bravo."

Posted by: NStalnecker   Posted on: 11/23/08 You are currently: a Guest | Members login | Terms of Use

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