Apple's ad spend almost a half-billion dollars

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Apples to oranges

Wait a second, didn't Microsoft spend $300 million JUST ON
Vista advertising while Apple advertises all of it's products for
$500 million.

In reality, Apple spends less than $300 million (I think) on
the "I'm a Mac" commercials, which is the direct competition
to Vista. The iPod and iPhone advertising should not count.
And advertising spend is not just billboards and TV
commercials, it's also POS promotions.

Posted by: mlindl   Posted on: 11/22/08 You are currently: a Guest | Members login | Terms of Use

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