Content management software vendors eye social networking

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Social Content Management is alive and kicking

The merging of Web 1.0 and Web 2.0 is a tough transition, and one which we at Emojo have been working on for a number of years. In practice it has meant that we've had to re-engineer from the ground most of the publishing, workflow, display and communications systems within our platform (the Affino eBusiness Suite).

We started with an advantage which is that for the past ten years our software has been used to drive advanced community and media sites with live publishing, dynamic targeted page rendering and a highly granular security system.

The biggest challenges in squaring the circle for Web 1.0 and 2.0 was to develop the appropriate social content management workflows, as well as the networking and media management interfaces. The real-world use of our platform also highlighted that being able to lock down the user interfaces and enable more functionality on-the-fly as the community becomes more established and mature is the key to getting the appropriate level of user interaction.

Having made the transition to a Social Marketplace platform all aspects of content management, networking and user interaction can be monetised. As a result 80% of our new business involves some level of user generated media, content and transactions.

It is hard to see how commercial CMS companies which haven't made the transition will succeed over the coming years, it is also clear (at least to us) that buying and bolting on technologies will be a multi-year process to deliver the synergies and features required by an ever more demanding market.

Posted by: markus@...   Posted on: 10/02/08 You are currently: a Guest | Members login | Terms of Use

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