On CHOW: How to avoid dirty looks at cafes
BNET Business Network:
BNET
TechRepublic
ZDNet
TalkBack 2 of 9:
Next »
« Previous
The value of advertising
I question the value of processor companies advertising to the average consumer.

As you say, most "Average Joe" citizens with little IT knowledge will have no idea who/what AMD is, but may have some knowledge of Intel. However, I think you have to question what makes people buy one system over another. I don't believe it is the advertising of the chip company, rather it is the advertising of the OEM or a the advice of an IT "geek" friend/family member that influences "Average Joe's" decision.

AMD should focus on improving relationships and parternerships with OEMs (Dell for instance!!)and retailers/wholesellers so that there is more market saturation of their products. They also need to improve product performance (easier said than done) so that the IT "geeks" will come back to them and in turn recommend them to friends/family.
Posted by: nickoli0_z   Posted on: 03/04/08 You are currently: a Guest | Members login | Terms of Use
Reply to Story Reply to Message

Alert moderator to an offensive message

Subscribe to this discussion via Email or RSS

amd weakness  96camaroz28@... | 03/04/08
The value of advertising  nickoli0_z | 03/04/08
Many problems with AMD  Been_Done_Before | 03/04/08
It's the platform  jheine | 03/04/08
The right build spec is the key  ffarg.cram@... | 03/05/08
Will Triple Cores save the day?  nucrash | 03/04/08
It might  jheine | 03/04/08
A lot of people go by  hkommedal | 03/06/08
How did CPU's get so high?  BALTHOR | 03/05/08

What do you think?

SponsoredWhite Papers, Webcasts, and Downloads

advertisement
advertisement
Click Here

SmartPlanet

Click Here