The amorphous attention economy

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The value is in the aggregation...

All this Attention stuff is confusing and does not add anything insightful. When I go to Google, my attention/intention is perfectly clear--you can see it in the search box.

I already know what I pay attention to, I know the things that I like, the people that I like to read, the things that I like to do. And, I wouldn't like to sell those patterns because I don't want to be targeted by even more commercial messages. It's not as if we would get less commercial messages...

And the value of all of this is in the aggregated data because that shows how we behave as social and commercial consumers. Mass production is geared for the masses. Yes, you will be able to indiviualise things for people to some degree, but only around the edges (diff. colors, etc).

Mass production plus mass marketing equals mass consumption equals mass profits. Spotting how masses of people change their habits equals being the first to spot and monetize the fickle fashions of the masses. And Google and others are aggregating data that can spot those trends en masse. There is not much value in knowing the attention of Steve Gillmor, but there is considerable value in knowing the attention of the millions in his demographic.

Isn't all this jabber just reinventing the marketing wheel 101?

Posted by: foremski   Posted on: 03/09/06 You are currently: a Guest | Members login | Terms of Use

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