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- Podcasting - revolution and evolution
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Dissatisfaction with traditional radio ? which has too much advertising and is perceived to have generic programming ? is fueling interest in programming that better meets the individual needs and interests of consumers. Podcasting represents a shift from mass broadcasting to on?demand personalized media.
Consumer interest in podcasting is growing. At present, around 22 million people in the United States own iPods or other MP3 players (Rainie and Madden, 2005). Around six million of these people have downloaded podcasts and podcasting is expected to reach 12.3 million households by 2010 (Rainie and Madden, 2005; Forrester Research, 2005).
Podcasting Articles:
http://www.ezinegalaxy.com/podcasting/index.html - Posted by: golfbob Posted on: 09/28/05 You are currently: a Guest | Members login | Terms of Use
Podcasting - revolution and evolution
golfbob | 09/28/05
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