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loss leader
If it is a loss leader then I think the idea would go like this:
Younger drivers buy Honda Civics and Toyota Scions. When they
get older and wealthier they make it upscale to Acrua and Lexus.
A few years from now with more money a shuffle buyer may buy
an iPod Photo. (Which must be dragging the sales down or the
massive price cuts on it would not have happened. Note also if
you want more than 20g of storage that you can only do it with
an iPod Photo.) Also if you go to a Honda dealer to see a Civic
you might drive home an Accord instead. If you go to an Apple
store to look at a $150 shuffle you might come home with a
$200 iPod Mini.
Posted by: TWRX   Posted on: 02/25/05 You are currently: a Guest | Members login | Terms of Use

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40% Spent on Innovation  nucrash | 02/25/05
Are you sure?  NonZealot | 02/25/05
Well they were pretty quick with that Tsunami  Laff | 02/25/05
And you turn down raises?  j.m.galvin | 02/25/05
Unlike oh say Pharmacutical Drugs the iPod  Laff | 02/25/05
I dissected mine too  Michael Kelly | 02/25/05
Already!?! BUMMER dude!  Laff | 02/25/05
Well hopefully the Apple store will fix it  Michael Kelly | 02/25/05
Loose USB plug  j.t.neuteboom@... | 02/26/05
Economic 101  mabricen | 02/25/05
I would hope it costs Apple less to make.  el1jones | 02/25/05
loss leader  TWRX | 02/25/05
You've got it the other way around  tic swayback | 02/25/05
Who cares? Eveybody buy Vily, buy Apple stock  mlindl | 02/25/05
They need to take into consideration...  olePigeon | 02/27/05
Ok, let's just toss out...  BitTwiddler | 02/28/05
Big Assumption on $59  mrlinux | 02/28/05

What do you think?

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