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Define a "Trade Secret"
It seems to me the issue here is that Apple is trying to greatly expand upon what a trade secret is. We could easily say that should someone publish the formula for Coke they have indeed published a trade secret and doing so would cause great harm to Coke. If there were a process for creating stronger steel (there is) developed by a company, that to could be called a trade secret.

It seems to me what we have here, if anything, was a marketing secret. A two or three week (even two or three months) reveal of the product (assuming they are accurate) causes no harm to Apple in any way. In fact I can not think of any possible harm they would or could suffer. As many point out, the hype around Apple's introductions is something the Apple faithful look forward to. It's part and parcel to the community and that community root goes back to the very beginning.

The fact of the matter is Apple (Steve I.) had their thunder for the show stolen and they didn't like it, nothing more. This act of trying to force the press (and that is you and me folks) to follow Apple's marketing plans is an affront and I hope the author sues Apple in return for harassment. That is one defense fund I would write a check to!!!
Posted by: No_Ax_to_Grind   Posted on: 01/10/05 You are currently: a Guest | Members login | Terms of Use
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Yup  Jeff Spicoli | 01/10/05
Orchestration  tic swayback | 01/10/05
Just like their "deal" with U2...  Omch'Ar | 01/10/05
Not quite  tic swayback | 01/10/05
I was getting at...  Omch'Ar | 01/10/05
Are people really that out of it?  tic swayback | 01/10/05
Fair enough [NT]  Omch'Ar | 01/10/05
I will add, though...  Omch'Ar | 01/11/05
And also this...  Omch'Ar | 01/12/05
And this...  Omch'Ar | 01/12/05
If...  BitTwiddler | 01/10/05
as tic said  Monkey_MCSE | 01/10/05
Or perhaps Apple is doing this to smoke out a mole?  Laff | 01/10/05
Making a mountain out of a molehill?  d_jedi | 01/10/05
This is not going anywhere  Squawkbox | 01/10/05
Apple MUST lose this one.  No_Ax_to_Grind | 01/10/05
Scandals draw attention = dirty boost of sales.  Vily Clay | 01/10/05
Godwinned  tic swayback | 01/10/05
Oh so you want to sue Apple  Squawkbox | 01/10/05
The way I look at buisness is this. Buisness as a rule  Laff | 01/10/05
Hmmm maybe.  Squawkbox | 01/10/05
Wow.  Vily Clay | 01/11/05
How about for a supposed "Friendly" Company  Mectron | 01/10/05
Nothing to do with trade secrets  PA-ITGuy | 01/10/05
Heh heh heh...As good a guess as any!  Laff | 01/10/05
Only if Apple weren't such a control freak,  low-life | 01/10/05
Nothing new  tic swayback | 01/10/05
RE: Nothing new  low-life | 01/10/05
I see  tic swayback | 01/10/05
Jobs on stage:  dave95 | 01/10/05
Rumors both hurt and help!  dave95 | 01/10/05
This is information obtained illegally?  mlindl | 01/10/05
Define a "Trade Secret"  No_Ax_to_Grind | 01/10/05
Here you go  Letophoro | 01/11/05
bad press is better than no press at all  zeusfuse | 01/11/05
Leak about cheap mac is mischief of worst sort  GFW_z | 01/11/05

What do you think?

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