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- consumers get what consumers want
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The problem is really very simple, a product whose advertising claim is "our battery is .02% less likely to catch fire" is not as appealing as a product whose claim is "our batteries last 30% longer".
Most consumers are more interested in usablity, in electronics that means light weight, long battery life, quick recharges, etc; than they are in a 2 in a thousand risk of their electronics melting.
If consumers weren't more interested in usability than safety there would be no market for cars, the unmatched king of product related deaths.
Bjorn A Freeman - Posted by: bjornafreeman@... Posted on: 08/16/06 You are currently: a Guest | Members login | Terms of Use
consumers get what consumers want
bjornafreeman@... | 08/16/06
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Batteries and fuel cells
desmo4 | 08/16/06
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Cars?
syfr | 08/16/06
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What do you think?
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