On TV.com: THE OFFICE: Cue Sad Horn Noise
BNET Business Network:
BNET
TechRepublic
ZDNet
TalkBack 10 of 16:
Next »
« Previous
Its a marketing tool...
... "limit" the supply enough to create the impression of massive demand unfulfilled... those who did "manage" to get a box feel even better about it and the media get a story about demand outstripping supply, which means it gets in the paper/on TV and the free publicity plus the implied popularity and success rub off in more sales.

I mean come on, these guys are masters of supply chain management, esp Sony who are an electical goods mfg with decades of experience. They must have a pretty good idea of demand well in advance of the timescales needed simply from the number of pre-orders taken.

A.
Posted by: rafe01   Posted on: 03/23/06 You are currently: a Guest | Members login | Terms of Use

Alert moderator to an offensive message

Subscribe to this discussion via Email or RSS

The funny thing is...  No_Ax_to_Grind | 03/22/06
Oddly enough...  Tony Agudo | 03/22/06
exactly..  5th Limb in the Kisser | 03/22/06
Holy Moly  Shelendrea | 03/23/06
Ya see..  Spicoli's Avenger | 03/23/06
Yeah I had both  stevey_d | 03/22/06
I don't have both....I had and XBox but only because a  Laff | 03/23/06
You almost have to own all 3 and PC  voska | 03/23/06
PS2?  KTLA | 03/22/06
Its a marketing tool...  rafe01 | 03/23/06
You'd be surprised...  Outside T. Box | 03/23/06
Smart move  voska | 03/23/06
Notice something in all the announcement so far...  JJ_z | 03/23/06
From what I've read.  Rick_K | 03/23/06
and you are right...  Monkey_MCSE | 03/23/06
November: Just in time for Christmas...  John Zern | 03/24/06

What do you think?

SponsoredWhite Papers, Webcasts, and Downloads