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Its a marketing tool...
... "limit" the supply enough to create the impression of massive demand unfulfilled... those who did "manage" to get a box feel even better about it and the media get a story about demand outstripping supply, which means it gets in the paper/on TV and the free publicity plus the implied popularity and success rub off in more sales.

I mean come on, these guys are masters of supply chain management, esp Sony who are an electical goods mfg with decades of experience. They must have a pretty good idea of demand well in advance of the timescales needed simply from the number of pre-orders taken.

A.
Posted by: rafe01   Posted on: 03/23/06 You are currently: a Guest | Members login | Terms of Use
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