New iPods for the holidays

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Loverock, your understanding of SKU's and USP's is lacking

iPod sales have grown exponentially because they broadened the
number of products. There is no confusion, each one has their
SKU and their USP. If they add another one, it is because the
market wants it.

All manufacturers do this, it helps them reach more market.
Remember, the first iPod was a 5G 1,000 song MP3 player that
worked on Macs only. They sold about 400,000 in the first
offering of 1 SKU.

Now that they have 6 products on two platforms, they have 12
SKU's (you could say 2 platforms although most buy it for
Windows) making their appeal broader so they can sell 24 000
000 per year.

Now, Loverock, I would say that you aren't as famous as Apple
and maybe this free lesson in product marketing will help you
come up with the Loverock we all want to buy in the future.

Posted by: mlindl   Posted on: 10/12/05 You are currently: a Guest | Members login | Terms of Use

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