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True ...

... too much choice is not always a good thing but neither is too little choice.

Microsoft has been immensely successful by fostering choice. Windows offers to the consumer a one-stop OS solution which meets the needs of 90% of the market. It succeeds because it lets OEMs and end-users put together pretty much whatever configuration they want.

Apple has done exactly the opposite. They control the platform from the bottom up. There are very few hardware choices but they are tightly integrated - leading to a very high level of reliability. That said, Apple accomplishes this by selling only premium products at premium prices.

A 'baseline' iMac costs twice that of a 'baseline' Dell (where most consumers shop) -never mind that the iMac performs considerably better since most consumers don't need the high-end capabilities of the Macintosh.

All that said, there are those who want still more choice and more flexibility. These folks are attracted to UNIX/Linux -- where everything is left up to the systems administrator.

This approach may offer the most choice but it requires the most special knowledge as well.

Posted by: mwagner@...   Posted on: 06/24/08 You are currently: a Guest | Members login | Terms of Use

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