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- Perhaps Cingular should be phasing out AT&T name
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Cingular definitely has the better "hip" rating at this point. Unless the company is going for the 40+ demographic, this is probably a mistake, or at the very least, a great waste of built-up equity in the Cingular brand.
I would be willing to bet that if you showed the Cingular and AT&T logos to those age 12-18, 80% more would recognize the Cingular orange splat guy over AT&T's recently made-over striped world logo.
This is a decision no doubt made by a bunch of 60-somethings that lost touch with popular culture 20 years ago. - Posted by: ejhonda Posted on: 01/12/07 You are currently: a Guest | Members login | Terms of Use
AT&T to phase out Cingular brand
Loverock Davidson | 01/12/07
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Perhaps Cingular should be phasing out AT&T name
ejhonda | 01/12/07
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How many of those 12-18 year olds...
jasonp@... | 01/15/07
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After all that iPhone press?
buran | 01/12/07
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What a nice, friendly way to remind people that...
Mr. Roboto | 01/12/07
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What do you think?
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