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- Cisco name/logo change a household name?
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I think this was a stupid decision. The new logo sucks - preferred the older one.
If people dont know about Cisco's existence then they are brain-dead and shouldnt be marketed to in the first place.
Your target market is educated - assumably? Then brand awareness should have already been acknowledged. I dont know what kind of focus groups they've been running - perhaps with uneducated, low income demographics, that dont use VoIP, and Wifi anyway. And if they want to build awareness with that kind of crowd - promote linksys instead, they're the people that can afford a $49 router, not a pix501 for $700+. And unless they plan on using distribution channels such as target, and home depot to sell high end equip - the move is a ridiculous one. Can you imagine the waste of changing all the logos on the stationary, and all the packaging, and physical routers/switches, plus marketing materials? - Posted by: vik@... Posted on: 10/05/06 You are currently: a Guest | Members login | Terms of Use
Cisco name/logo change a household name?
vik@... | 10/05/06
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Agreed...
ju1ce | 10/05/06
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Disagree, different markets.
olePigeon | 10/05/06
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Re: Disagree, different markets.
vik@... | 10/05/06
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Or just fade Linksys all together over the next 5-10 years. [nt]
olePigeon | 10/06/06
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They are already into Hollywood
John Zern | 10/05/06
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Smart move, look what it did for Intel.
No_Ax_to_Grind | 10/05/06
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Re: Smart move, look what it did for Intel.
vik@... | 10/05/06
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Not so much price as complexity
Suicida| | 10/05/06
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Hey - those are the OS/2 boys
mighetto | 10/05/06
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If they were smart...
numbers987654321 | 10/05/06
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I was wondering;
Suicida| | 10/05/06
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We want Cisco.
Anton Philidor | 10/05/06
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Crisco is more of a household name
Boot_Agnostic | 10/06/06
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On the SciFi series Eureka
CattleProd | 10/06/06
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Poorly played out product placement
Boot_Agnostic | 10/07/06
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What do you think?
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