What the Google-AOL deal means for users

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One billion seems to buy virtually nothing...

What did AOL get?
1) 700 million investment
2) 300 million in zero-cost ad buys.
3) more prominent ads in Google-space
4) more users registered for AIM
5) greater exposure for TW video content
6) more that I didn't parse, probably...

What did Google get?

1) Safety of their air supply: Security that a major advertiser wouldn't go to a larger, better capitalized, dangerous competitor.
2) Eyeballs from AOL membership and TW cable.
3) ?????

Eventually the investment will pay back, but not with interest: provided AOL stays in place as a provider. Was the investment worth it?

Time will tell.

Posted by: John Le'Brecage   Posted on: 12/28/05 You are currently: a Guest | Members login | Terms of Use

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