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Google Adwords

Hello

I found the below article on The Internet. Is it true ? Actually my plan was to sign up for Adwords but now I doubt. Can anyone give me more info ? Thanks !

Peter Hudson.


News, Dec 11 2003.

Subject : Advertising Program Adwords (Google).

Two weeks ago, Jan Mackenzie, a search-engine expert and president of The National SE-club approached us with interesting news about Googles? Adwords Program.
Up to date Mr. Mackenzie was able to collect more than 3000 complaints from Google advertisers which, according to the expert will soon result in a 30-million-claim against Google.
The Club?s president is receiving an average of over 30 complaints/day, most of them with detailed information about how much the advertisers? damage is and the period it occurred. The expert told us to be in in the final stage of the court case-preparations and added :

? Our statistics show that the average damage is approximately $ 5000 per advertiser. Before we start the collective court case I?ll collect 3000 more complaints, which enables us to pay our lawyers. The ultimate claim will be approximately thirty million dollar. Every complaint we receive must include as many details as possible and fortunately most of them are very complete. Our lawyers expect they?ll be able to prove their case.
Finally Googles? Adwords customers discovered the reason why so many keywords don?t work in Adwords : Google has disabled many keywords that are no Trademark at all. Examples are : home depot, beer and casino. Generic Terms that can be found in dictionaries can never be trademarked. Nobody can protect words like house, casino,
church, beer, water, milk, hardware, home depot, furniture. But Google already disabled many of those keywords in their advertising program. Nobody understands why Google immediately disables a keyword after a complaint from a company claiming that the keyword is their trademark. Even without proof that it is a protected Trademark. That is an enormous disadvantage for Adwords customers. I think that Googles' customers are entitled to know exactly what is going on with trademarks. But Google doesn't react at all when receiving complaints from Adwords Customers related to Googles' Trademark Protection Policy. And Google refuses to provide her Adwords customers with the list of protected Trademarks. My conclusion is : think twice before you start with Adwords, its very limited. Before starting with Adwords, investigate very well if your desired keywords are allowed and even then things can still go wrong because Google keeps on disabling keywords on a daily base thus making their own advertising program a poor one.?

Peter Parmeson.

Posted by: phph   Posted on: 12/11/03 You are currently: a Guest | Members login | Terms of Use

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