Will certification legitimize adware?

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180solutions says yes

Comments from 180's blog post:

"We are optimistic with today?s announcement of the TRUSTe ?Trusted Download Certification Program,"

"The question will be asked, ?Does this legitimize adware??

"The answer is categorically yes. Millions upon millions of consumers around the world have knowingly been saying that for many years. Zealots will continue to disparage targeted advertisements while real-world users and real-world advertisers know they are more effective and helpful than page-embedded advertising."

The one thing I don't understand is how "millions upon millions of consumers around the world have been saying that for many many years."

Saying what for many many years? That TrustE will legitimize adware?

Direct Revenue says they will get certified too.

Posted by: Suzi_z   Posted on: 11/17/05 You are currently: a Guest | Members login | Terms of Use

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