'Bot' for Sony CD software spotted online

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no better argument against DRM exists: This is only a typical, knee-jerk reaction to so-called piracy that supposedly is happening everywhere (I've been on the 'net before it was called the 'net and I have NEVER seen pirated music or movies ... and I am on-line 6-10 hours per day in both professional and personal capacity).

I always say, "Follow the money." And here is why we have DRM and copy protection and all these other rediculous schemes: it pays big. The marketing folks are absolutely enthralled with the ability to track your every move on-line; where you surf, what you buy, what you don't buy, what you read, etc., etc., etc.. They get paid big bucks to "figure out" what you are going to do next.

In other words, the next step: control. How? By guessing where you will be at any given moment, they can feed you targeted advertising.

Why is the iPos so popular? Is it because it can play all music files? It can't. Is it because it sounds great? It doesn't; thus requiring the myriad of pricy output accessories (think Bose). Is it because it is the tiniest? It isn't. Is it because it is the least expensive? Quite the opposite in fact. The fact is that it has great marketing. And they have convinced millions that buying an expensive, limited ability, tinny-sounding box is a good thing; a "cool" thing.

God bless marketing, eh? Anyhow, I digress.

The only losers here are the legitimate users.

If there is any real piracy going on then it must be occuring on college campuses or in foreign countries. Both are easy to fix.

In the case of college campuses, include in the server software/license a monitor that counts the number of music and video files that pass through the server every day and charge them a fee based on that. Legitimate file users should expect to pay the royalty (right?) and if there are any illegimate files flying through then their royalty fees comes right off the college's bottom line or are billed to that student's account. In other words, the author gets his and everything is hunky dory and not a single bit of DRM or hidden system software was required!!

In the case of foreign users, well ... stop doing business with them! Microsoft kept screaming about all the Chinese copies ... but note that Microsoft can hardly wait to jump into bed with the Chinese because their market is so much larger than anywhere else. So, I say to companies screaming about foreign copies: stop doing business there or accept it as a cost of doing business there. Stop whining and expecting the American consumer to bail you out on your poor business decisions!

My 2 cents.; Posted by: ttocsmij Posted on: 11/15/05 You are currently: a Guest | Members login | Terms of Use