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It's called "googlebombing"
http://en.wikipedia.org/wiki/Google_bomb

A Google bomb or Google wash is a certain attempt to influence the ranking of a given page in results returned by the Google search engine. Due to the way that Google's PageRank algorithm works, a page will be ranked higher if the sites that link to that page all use consistent anchor text. A Google bomb is created if a large number of sites link to the page in this manner. Google bomb is used both as a verb and a noun.

The entire notion of "Google bombs" might be better described as "link bombing," given that these campaigns can certainly have an effect on other search engines, as well. All major search engines make use of link analysis and thus can be impacted. So, a search for "miserable failure" on 1 June 2005 brought up the official George W. Bush biography number one on Google, Yahoo and MSN and number two on Ask Jeeves. On 2 June 2005 Yooter reported that George Bush is now ranked first for the keyword 'failure' as well as 'miserable failure' in both Google and Yahoo. And on September 16, 2005, Marissa Mayer wrote on Google Blog about the practice of Google bombing and the word "failure." (See Google's response below)
Posted by: rlively   Posted on: 11/09/05 You are currently: a Guest | Members login | Terms of Use

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Ummm..... how about "duh!"  shawkins | 11/08/05
a fool and his money are soon parted  Valis Keogh | 11/08/05
not only does it work...  nynetsec | 11/09/05
would you like to why it works?  Bryn | 11/09/05
Funny ...  Ludovit | 11/09/05
Speaking of Google...  doc_cotton | 11/09/05
It's called "googlebombing"  rlively | 11/09/05
Google phishing scam promises a $400 windfall  Loverock Davidson | 11/09/05
your intelligence amazes me  crocd | 11/09/05
Thank you  Loverock Davidson | 11/09/05
Free money  IT Scion | 11/09/05
I can't wait to receive this email...  zappattazz@... | 11/10/05
Come on...  EvilDemonic | 11/10/05
A+B+C+D+E=...  zappattazz@... | 11/10/05
maxed out credit cards  curiousgeorge13@... | 12/29/05
phishing  curiousgeorge13@... | 12/29/05
phishing  curiousgeorge13@... | 12/29/05

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